Marketing, branding expert David Avrin named MDCE speaker
MINNEAPOLIS – Known as The Visibility Coach, marketing and branding expert David Avrin wants you to know that “It’s not who you know, it’s who knows you!” That’s the title of his book, and he’s bringing his insights into how you can build your business by building your brand to the 2013 Marine Dealer Conference & Expo during two special sessions.
An in-demand business marketing speaker, author and executive coach, Avrin has spent more than two decades on the front lines of marketing, public relations and strategic branding. His highly informative, thought-provoking and always entertaining business marketing programs have been presented to audiences across North America and around the world, and he’s the author of three books, including the aforementioned Amazon best-seller.
“Marketing and branding are always extremely popular topics at the MDCE,” explains Jonathan Sweet, Editor in Chief of Boating Industry, which co-produces the MDCE with the Marine Retailers Association of the Americas, “and to bring someone of David’s caliber to the conference will have an enormous impact on the takeaway that our attendees will gain from this line-up.”
Avrin will present twice at the 2013 MDCE. He will be the kick-off presentation for the Sales & Marketing Track, which begins at 8 a.m. on Tuesday, Nov. 19. In this session, he will reveal what it takes to recognize and promote your true competitive advantage while building a category-leading brand identity. And in a special session reserved for Manufacturer Reps ONLY, Avrin will show reps how to transcend commodity by doing more than simply selling to their dealers. That session will take place on Monday, Nov. 18, from 8 a.m. to noon.
“With so many choices confronting your prospective customers and clients, the question is: Why should they choose you?” Avrin explains. “This session will give you a new perspective on what it takes to stand out and a head full of new ideas and actionable strategies to become top-of-mind with your top prospects.”
“We’ve designed this educational agenda to not only appeal to marine businesses of all shapes and sizes, but to also offer insights that they simply can’t find anywhere else,” explains Liz Walz, Director of Membership & Education at the MRAA. “David’s expertise, coupled with that of the outstanding speakers we’ve already announced, will translate into an incredible advantage for attendees of this year’s event.”
The MDCE offers more than 20 core educational sessions, including Avrin’s presentations. For those dealers that want to dig even deeper into the factors that will most impact their businesses in the year ahead, the newly added MDCE Pre-Conference Workshops on Monday morning will enable them to construct a plan in areas like dealership management, boat show sales, service menus, search engine marketing, and the customer experience. Over the following days, individual sessions in the MDCE’s three educational tracks will help attendees enhance their plans for 2014.
The MDCE is scheduled for Nov. 17-20, 2013, at the Orange County Convention Center in Orlando, Fla. It has attracted an increasing number of dealers every year since 2007, and this year, the event attracted more than 250 registrants prior to the May 1, a record for the event. The most registrants MDCE had ever accumulated prior to May 1 was 92 in 2012.
About the Marine Dealer Conference & Expo
The Marine Dealer Conference & Expo is the Marine Retailers Association of the Americas’ annual conference and member meeting. As the marine industry’s only dealer-specific educational conference, the MDCE offers an in-depth line-up of educational topics, a full-featured expo hall, and a series of fixed networking opportunities, all of which are designed to help marine dealers connect with and learn from others who can foster their success. The MDCE is co-produced by the MRAA and Boating Industry, and it features pre-conference workshops, a keynote presentation, three tracks of educational content, and more than 20 sessions in all. It will be held Nov. 17-20 at the Orange County Convention Center in Orlando, Fla. Learn more at www.mraa.com/event/MDCE.