Lighthouse Media Solutions named official marketing partner of the MDCE
MINNEAPOLIS – Lighthouse Media Solutions has been named the Official Marketing Partner of the 2013 Marine Dealer Conference & Expo.
As the Official Marketing Partner, Lighthouse Media Solutions, Boston, Mass., will create and produce all of the digital advertising and marketing components for the annual dealer conference, including email templates, advertisements, PowerPoint templates for the educational sessions, and more. Additionally, Lighthouse Media Solutions will use its expertise in digital video to create multiple videos to help promote the annual MDCE.
“We are excited to expand our partnership with our friends at Lighthouse Media Solutions to now include the MDCE,” explains Matt Gruhn, President of the Marine Retailers Association of the Americas, who co-produces the MDCE along with Boating Industry. “Lighthouse has done a phenomenal job in helping us at the MRAA rebrand our programs, events and other offerings, and we look forward to watching what they have in store for the 2013 MDCE.”
Lighthouse Media Solutions is the preferred marketing partner of the MRAA and has been for several years. The marketing services provider helped to redesign the MRAA website and newsletters, as well as its promotional materials, which helped the MRAA to achieve significant growth in 2012. Its work with the MDCE will also include artwork for signage, promotional materials, banners and other materials used to support the MDCE.
“We are thrilled to have the opportunity to team up with the MDCE and support all of the marketing efforts for this year’s event,” says Mike Alleva, Vice President of Marketing and Client Strategy for Lighthouse Media Solutions. “MDCE is the best resource for dealers to receive first-class education from leaders from both inside and outside our industry. Working with the MRAA over the past couple of years has been a wonderful experience. We share the same passion and common goal and that is we want to help dealers succeed. We at Lighthouse look forward to contributing to what looks to be the best MDCE yet!”
The MDCE offers more than 20 core educational sessions to help dealers gather ideas and best practices for improving their businesses. For those dealers that want to dig even deeper into the factors that will most impact their businesses in the year ahead, the newly added MDCE Pre-Conference Workshops on Monday morning will enable them to construct a plan in areas like dealership management, boat show sales, service menus, search engine marketing, and the customer experience. Over the following days, individual sessions in the MDCE’s three educational tracks will help attendees enhance their plans for 2014.
The MDCE is scheduled for Nov. 17-20, 2013, at the Orange County Convention Center in Orlando, Fla. It has attracted an increasing number of dealers every year since 2007, and this year, the event attracted more than 250 registrants prior to the May 1, a record for the event. The most registrants MDCE had ever accumulated prior to May 1 was 92 in 2012.