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Skeeter And B.A.S.S. Ink Multi-Year Sponsorship Deal

Skeeter Products, Inc. and B.A.S.S.
August 7, 2013
Filed under News

BIRMINGHAM, Ala.–(BUSINESS WIRE)– Skeeter Products Inc., maker of high-performance bass boats, and B.A.S.S., the world’s most prestigious bass tournament organization, have signed a multiyear agreement for Skeeter to continue as an Official Premier Boat Sponsor of all B.A.S.S. circuits.

The agreement includes all Bassmaster events conducted within the Bassmaster Elite Series, Bass Pro Shops Bassmaster Opens Series, Carhartt Bassmaster College Series and the grass-roots B.A.S.S. Nation regional tournaments. Also included is the Bassmaster Classic, the annual world championship of bass fishing.

“There is no better way for Skeeter to show its commitment to the sport than through B.A.S.S. competition,” said Jeff Stone, senior vice president and general manager of Skeeter Products. “We live the sport of bass fishing and so do our customers. The Bassmaster Classic is the way we start our year; the Elites show what professionalism is all about; and the B.A.S.S. Nation is where many of our customers compete each weekend. I just can’t imagine bass fishing any other way. We are grateful for what B.A.S.S. sponsorship has done for our customers, our boats and the sport.”

Skeeter, based in Kilgore, Texas, and B.A.S.S., which is headquartered in Birmingham, Ala., have partnered since 2008 to promote their products and the sport. The renewal of the sponsorship agreement announced today extends their collaboration through 2016.

“Skeeter and B.A.S.S. share an important goal: to grow the sport of bass fishing,” said Bruce Akin, CEO of B.A.S.S. “A sponsorship renewal is a recommitment to that goal. B.A.S.S. eagerly looks forward to the next steps of our partnership.”

Skeeter bass boats include models in the FX, i-Class, ZX and TZX series. They are showcased at Bassmaster competitions, including the annual Bassmaster Classic, nine Bassmaster Elite Series events, nine Opens tournaments and six regional events in each of the College and B.A.S.S. Nation circuits.

Especially popular with fans is the free Skeeter Performance Boats Demo Tour at the Classic and Elite Series events. The program allows bass fishing fans to experience the smooth, fast and controlled ride of a Skeeter boat powered by a Yamaha V MAX SHOengine.

The next opportunity to sign up for a Skeeter ride is at this week’s Elite Series event, the Aug. 8-11 Evan Williams Bourbon Showdown at St. Lawrence River out of Waddington, N.Y.

Fishing enthusiasts also learn about Skeeter boats through other B.A.S.S. properties. They include The Bassmasters TV show, Bassmaster and B.A.S.S. Times magazines, and Bassmaster.com.

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