Sea Ray cancels entrance to jet boat market
By Christopher Gerber
September 5, 2013
Filed under News
In a letter to media Thursday, Sea Ray announced that it would not be entering the jet boat market, claiming the “propulsion system of the prototype jet boats did not meet the quality, durability and reliability necessary” for the requirements of the Sea Ray Brand.
The decision was announced after an in-depth study of the jet boat market and its growth potential, the company said.
Sea Ray will instead continue to use the MerCruiser and Mercury outboard propulsion systems, which the company said would provide a much better approach for its small sport boats.
“Sea Ray has concluded that the brand promise can be better met by putting resources into developing exceptional small sport boats, both in sterndrive and outboard configurations,” the company said.
Sea Ray added that it will continue to invest in the development of new boats and new boating technologies, and is on pace to launch new models in 2014, including extending the product line to 65 feet.