Yamaha gains more recognition for excellence in customer satisfaction
Yamaha Marine Group
September 16, 2013
Filed under News
KENNESAW, Ga.–(BUSINESS WIRE)– Yamaha Marine Group announced today that the National Marine Manufacturers Association (NMMA) has again recognized Yamaha with a CSI Award for excellence in customer satisfaction in the Outboard Engine category. This year’s award is the twelfth consecutive, an achievement no other outboard manufacturer can claim.
“This recognition is a great honor for Yamaha, and one we could not achieve alone,” said Ben Speciale, Yamaha Marine Group President. “We would like to thank our boat builders and dealers for working with us to keep our customers top of mind. We will continue to work diligently to maintain exceptional CSI.”
NMMA launched its Marine Industry CSI Award Program in 2001 to provide boat and engine manufacturers with an independently measured, cost-effective tool to help improve customer satisfaction in the boating industry. The program allows participating manufacturer companies to monitor customer satisfaction on an ongoing basis and to create benchmarks in the industry.