Boating Industry & MDCE announce Best Ideas finalists
Dealers attending the Marine Dealer Conference & Expo will get a chance to hear four of the best ideas of the year at the annual Best Ideas panel discussion.
Four dealers have been selected as finalists in this year’s Best Ideas program:
- Desmasdon’s Boatworks, for its development of an app for customers
- Lake Union Sea Ray, for its “Featured Boat of the Week” test drive program
- Marine Connection, for the creation of a system of digital interactive price signs
- Seattle Boat Co., for its crisis preparation plan and how it overcame a fire earlier this year
All four will present their ideas at 8 a.m., Tuesday, Nov.19, as part of the educational sessions at MDCE in a panel discussion moderated by Boating Industry Editor-in-Chief Jonathan Sweet. This year’s conference will be Nov. 17-20 in Orlando.
As finalists, all four will receive American Express gift cards. After the presentations, the audience will vote for the Best Idea of the Year. Before the conference comes to a close, Boat Trader will present the dealership employee who submitted the winning Best Idea with a new iPad.
All of the Best Ideas submitted for the 2013 program will be published in an e-white paper produced by Boating Industry and distributed for free throughout the industry, thanks to the generosity of Boat Trader.
About the Marine Dealer Conference & Expo
The Marine Dealer Conference & Expo is the marine industry’s only dealer-specific educational conference. The MDCE is co-produced by the MRAA and Boating Industry, and it offers pre-conference workshops, a keynote presentation, three tracks of educational content, and nearly 30 sessions in all. It will be held Nov. 17-20 at the Orange County Convention Center in Orlando, Fla. Learn more at www.mraa.com/event/MDCE.