Dino Publishing and Sea Ray win highest honor for “Best Promotional Campaign Strategy” at 2013 Content Marketing Awards
Dino Publishing and Sea Ray
October 11, 2013
Filed under News
Chicago, IL (Sept. 13, 2013) – Dino Publishing received the highest honor in the Best Promotional Campaign Strategy category at the 2013 Content Marketing Awards for Sea Ray’s NextWave campaign. NextWave, a 24-month initiative conceived by Dino Publishing and client Sea Ray Boats to “redefine the boating experience across all Sea Ray platforms,” was an honoree from among more than 800 entries worldwide—including submissions from The Walt Disney Company, Volkswagen and Allstate Insurance—in the competition presented by the Content Marketing Institute.
Sea Ray, a branch of Brunswick Corporation, is the world’s largest manufacturer of superior quality pleasure boats and an industry leader in innovation. “The Sea Ray brand is our flagship, and we are always focused on taking the next step in design and technology,” said Matt Guilford, Vice President of Marketing for Sea Ray. “Two of Sea Ray’s brand pillars—The Boldest Vision and The Finest Craftsmanship—were supported by the general theme of innovation encompassed by NextWave. Our latest and most cutting-edge advancements, introduced and lauded by Dino Publishing in this campaign, raised the bar industry wide and will shape and influence the products we will bring to market over the next several years.”
For NextWave, Dino Publishing created a rubric for introducing Sea Ray’s product innovations—including Quiet Ride and Dynamic Running Surface technologies, as well as design breakthroughs including SkyFlow Design and Concealed Outboard Propulsion—that will significantly impact owner experiences. The name, the NextWave logo and accompanying graphics reflect the Sea Ray “wave” that is the company logo. The color palette for the campaign reflects the brand colors, and the clean, precise and modern design of the materials reflects the future of Sea Ray.
“Strategically conceived content marketing that understands an audience’s point of view will always be the most effective,” said Dino Publishing President Douglas A. Leik. “This award recognizes a strong strategic partnership between our Sea Ray client and us, as well as our ability to frame stories that communicate our client’s advantages to their customers and prospects. That’s the heart of what we do: conceive strategies that advance our clients business drivers and then create and deliver content that supports the strategy.”