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Brunswick launches free online marketing program with Dominion Marine Media for Brunswick Certified Dealers

Brunswick Corp.
October 22, 2013
Filed under News

LAKE FOREST, Ill., Oct. 22, 2013 – Brunswick Corporation’s (NYSE: BC) dealer services team, Brunswick Dealer Advantage, has teamed up with Dominion Marine Media, the market-leading online marine marketing services division of Dominion Enterprises Inc., to offer Brunswick certified dealers cutting-edge online marketing guidance with “Propel”, a complimentary, one-on-one online marketing workshop program.

Dominion Marine Media will annually share the latest online marketing strategies for expanding and enhancing a dealer’s digital and social media marketing presence. Propel gives dealers both a digital scorecard on their current online marketing efforts versus their top local competitors, along with detailed guidance on how to improve online customer prospecting, customer engagement and sales generation.

Propel is an exclusive reward for Brunswick certified boat dealerships in the U.S. and Canada. Brunswick dealer certification promotes continuous dealership improvement by applying best business practices throughout the dealership for improved customer satisfaction and greater dealership growth. Certified dealers re-certify every year to continually learn, grow and maintain their Brunswick Five Star, Brunswick Master or Brunswick Platinum Master dealer status. The program also includes marine industry Five Star dealer certification through a partnership with Grow Boating, the Marine Retailers Association of the Americas and the National Marine Manufacturers Association.

Brunswick dealer certification is an important part of Brunswick Dealer Advantage, a suite of 35 leading marine dealer services in the U.S., and 18 services in Canada, that are designed to draw more retail customers, help dealers attract and retain employees and improve operational efficiencies. Many services offer exclusive service discounts for Brunswick dealerships.

“The rapidly evolving world of digital and social media means that we as an industry need to constantly evolve as well to best serve our customer’s needs,” said Brunswick Chairman and Chief Executive Officer Dustan E. McCoy. “Propel teaches the latest and best practices for engaging with buyers in the digital marketplace. It’s another way we can help our dealers to grow and prosper.”

Propel consists of two webinar workshops – one focused on digital marketing, and the other focused on social media marketing.  The digital marketing session will cover search engine optimization, search engine marketing, effective website design, email marketing, online advertising and more.  The social media session will focus on how to successfully engage, build and convert new customer relationships with effective social media marketing through leading social media portals such as Facebook, Google+ and YouTube.

“We are very pleased to be able to reward our certified dealers with complimentary insight and guidance from Dominion Marine Media on how to drive greater success in the online marketplace,” said Brunswick Boat Group President Andy Graves. “These days, 89 percent of all consumers start their buying process with research online. Learning the best way to capture their attention by the leader in the field gives our certified dealers an important competitive edge.”

All digital and social media marketing workshops will be conducted by the experts from Dominion Marine Media.  Dominion offers marine dealers a large suite of online marketing products and services, including website design and hosting services, lead generation and online inventory advertising solutions through its leading online consumer boat listing portals. Brunswick dealers are already able to take advantage of exclusive boat inventory advertising discounts on Boat Trader and boats.com through Brunswick Dealer Advantage.

“We are very happy to be expanding on our strong relationship with Brunswick and Brunswick Dealer Advantage with the new Propel program,” said Dominion Marine Media Senior Vice President and General Manager Ian Atkins.  “A key piece of our overall mission is to help marine dealers succeed with leading online advertising and marketing solutions. The Propel program allows us to do just that.”

All Brunswick Certified dealers can sign up for Propel at any time. All Brunswick Boat Group dealers can apply for Brunswick Dealer Certification at any time. All Brunswick marine dealers can take advantage of other Brunswick Dealer Advantage programs. Dealers can choose whatever programs best fit their needs. Sign-up is only a phone call away and free. Dealers can learn more by calling 1-877-462-3884 or visitingwww.brunswickdealeradvantage.com.

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