Moreboats announces pay per lead marketplace
October 29, 2013
Filed under News
There is no denying that performance-based marketing is one of the most effective ways to power profits and increase business, creating efficiency for brokers and dealers. The Pay-per-lead marketing model has proven to facilitate the sales process and enhance consumer experience.
Moreboats.com is a pay-per-lead boating marketplace that helps brokers and dealers sell boats by generating online introductions – leads. The company is currently in public Beta testing and already generates numerous leads for their partners. The marketplace is designed to accept MATES (Marine Association of Technology Standards) inventory data feed with support of partial inventory updates.
Those in boating industry sales need efficient, cost effective tools to generate business. Efficient use of a broker’s time, whether it be preparing listings, attending shows, following up with clients, or showing boats should be coupled with effective allocation of resources. Paying up front for the possibility of a lead can be replaced by a more cost effective method: “The key benefit of pay-per-lead marketing lies in its payment model. The upfront cost of marketing is zero and the dealer pays only when a potential buyer interested in a specific boat makes contact. There are no set-up fees or monthly subscription payments. “ – says Anna Islamova, Founder & CEO of Moreboats.com.
The idea of creating a performance-based boating marketplace came to the founders after working with brokers and dealers and learning about their challenges in sales and operations. Moreboats.com’s mission is to create a cost-effective solution to move things forward in a positive direction, by focusing on maximizing brokers ROI and increasing leads-to-sales conversion rate.
Other facets of the marketplace increase the attractiveness to dealers and consumers alike. “Moreboats.com is more that just a marketplace. Our goal is to design innovative, consumer-facing web and mobile products that provide an incredible user experience. We understand that making the boat buying process more enjoyable for buyers and more effective for dealers is challenging but we recognize a unique opportunity.” – says Vladimir Islamov, Founder & CTO of Moreboats.com
Moreboats.com is looking forward to attending the Fort Lauderdale International Boat Show. The team is anticipating meeting with brokers and introducing them to the platform that will help make their life easier and increase their bottom line.