Mercury Racing named Global Media Award winner at SEMA Show
November 8, 2013
Filed under News
FOND DU LAC, Wis., Nov. 7, 2013 –. Mercury Racing was recognized with a 2013 Global Media Award at the SEMA Show in Las Vegas for its QC4v crate engine.
“We are honored to be recognized by SEMA and the international media for our new QC4v crate engine. We are excited to explore the various applications for our new product in domestic and international markets,” said Rick Mackie, Mercury Racing senior marketing manager.
The SEMA Global Media Awards Program recognizes those companies that manufacture specialty equipment products and accessories that would have mass appeal to consumers throughout the world. The products are voted on by a prestigious group of international journalists who serve as judges.
“The idea of customization and personalization has been growing throughout the world,” said Linda Spencer, SEMA director of international and government relations. “Our goal is to have media experts from around the world determine which new products are likely to succeed in their home markets.”
In 2013 the program included 36 judges from 19 countries. Each judge carefully reviewed and evaluated nearly 2,500 product entries at the SEMA Show before selecting the products they felt would resonate and appeal most to consumers in their home countries.