Baja Marine ‘goes green’ with digital brochures for its boat brands
November 14, 2013
Filed under News
Kiosks and QR Codes Also Aid Environmental Stewardship
November 14, 2013 – Washington, N.C. – Baja Marine announces it is “going green” with the marketing efforts for its Baja, Donzi, Fountain, and Pro-Line boat brands. Instead of having thousands of copies of traditional brochures printed for the four brands, Baja Marine has created a digital 2014 brochure for each boat line in an effort to decrease the amount of paper it produces and reduce the company’s environmental footprint.
Baja, Donzi, Fountain and Pro-Line dealers will distribute the digital brochures to prospective customers on custom-designed USB drives displaying each company’s logo. Each brand’s full-line brochure also is accessible through its user–friendly website, so home shoppers can view information about their favorite models and instantly print out just those brochure pages on their home printers, if desired.
In addition, Baja, Donzi, Fountain, and Pro-line boats on display in dealer showrooms and at boat shows will have QR code stickers on their hull sides. When a customer with a smartphone equipped with a QR code-reader app snaps a photo of a code, it will lead him or her directly to the online brochure pages providing information and specifications for that particular boat model. New “Information Station” digital kiosks also will be placed in factory authorized dealer showrooms that allow visiting customers to print out brochure-quality information pages specific to the boat models they are interested in.
“Now our customers don’t have to walk around a boat show with a bag of brochures – they can print out just the page they need, or pull it up on their smartphone, and use it to compare the boat they are considering with other models,” said Baja Marine CEO Johnny Walker. “We feel our customers are savvy about digital media – it’s an electronic world.”
“It costs our company more money to produce these new custom USB flash drive brochures than the old fashioned printed brochures,” said Nick Miller, VP Baja Marine. “But, we end up with a “green” brochure that has an incomparable shelf life, given the consumer also can use the flash drive for personal and/or business document storage.”