RIMTA revitalizes Providence Boat Show to inspire sales, strengthen industry
Rhode Island Marine Trades Association
November 22, 2013
Filed under News
Bristol (R.I.) November 20, 2013 — The Rhode Island Marine Trades Association (RIMTA) has put a new management team, new attractions, and a new vision in place for the Providence Boat Show, one of the largest winter boat shows held in New England that takes place January 31 to February 2. The changes are not only designed to draw a diverse group of exhibitors and boating consumers: RIMTA will also use the show to strengthen the marine trades, an industry that plays an important role in the Rhode Island economy.
“RIMTA works hard to showcase the leading technology, innovative design and industry excellence coming out of the recreational boating industry in Rhode Island,” said RIMTA CEO Wendy Mackie. “The Providence Boat Show is a great opportunity to pool all this expertise into one showcase and to show recreational boaters from throughout New England what the Ocean State has to offer.”
RIMTA purchased the Providence Boat Show from the Newport Exhibition Group in fall 2013. According to Mackie, the boat show is key to RIMTA’s sustainability and growth, as income from the show will support the statewide marketing efforts RIMTA makes on the industry’s behalf, the educational and networking opportunities the organization creates for the marine trades, and legislative efforts designed to keep Rhode Island’s no-sales-tax policy on boats and boating services in place. “The show’s success is truly the industry’s success,” said Mackie.
RIMTA has tapped the expertise of industry veterans to create a new management team for the show. Susan Daly—who has managed marketing and sponsorship functions for entities such as IYRS, the America3 America’s Cup syndicate, and Vanguard Sailboats—is spearheading an aggressive marketing campaign for the show that will target boating consumers within a 100-mile radius of the show. Patricia Yeoman, director of marketing for Nautor’s Swan USA East, is in charge of developing an expanded program of seminars and special events. Boat show veteran Jonathan Banks will manage sales and operations.
As former executive director of Sail America, Banks was involved in the production of 15 sailboat shows, including the Strictly Sail family of shows held in Chicago, Miami, Philadelphia, St. Petersburg and the San Francisco Bay area. Under his leadership, space sales for the Strictly Sail Pacific boat show grew 40% and attendance grew 30% over a three-year period.
“Rhode Island is a strong and passionate boating market, and the Providence Boat Show is the ideal venue to reach a highly targeted boating and fishing audience,” said Banks. “The team at RIMTA has many great ideas to improve the overall show experience for both exhibitors and attendees—and these initiatives will help increase attendance and add excitement to the show. There’s enormous enthusiasm for the show among our exhibitors, and we are pleased to welcome several new exhibitors to the show.”
This year’s show and its attractions are built around a central theme of Explore Rhode Island. Showgoers—from those who are new to the water, to lifelong boaters—will find inspiration and information about exploring the Ocean State on a wide range of watercraft, whether they are interested in power boating, sailing, or human-powered craft such as standup paddleboards and kayaks. Seminars are both general and specific to Rhode Island, from fishing technique, navigation, and seamanship to topics such as coastal cruising in Rhode Island waters. A showcase pavilion has been designed into the floorplan to host special guest speakers and events.
The 21st Annual Providence Boat Show will be held at the Rhode Island Convention Center from January 31 to February 2, 2014. For more information about the show, contact RIMTA (email@example.com / 401-396-9619) or visit www.providenceboatshow.com.