Monterey Boats wins Best Boat Display Award at Chicago Boat Show
January 27, 2014
Filed under News
WILLISTON, Fla. — Monterey Boats is pleased to announce that it has won the Best Boat Display award at the 2014 Progressive Chicago Sports & RV Show for the 2nd consecutive year in a row. The display was judged based on use of space, appeal of display, promoting the boating lifestyle and enhancing the customer experience.
The Monterey booth was set up and manned by three dealerships from the surrounding area, which consisted of Gage Marine, Munson Marine and Waterwerks Marine Group. According to Dennis Radcliff, Monterey Boats Mid-West Regional Manager, “Our local network of dealers did an outstanding job, and as a direct result we sold several units, and obtained well over 100 potential leads for potential cruiser units”. The attendance for the Chicago Boat show was great and traffic throughout the Monterey booth was substantial. Monterey is honored to have such amazing dealers like Gage Marine, Munson Marine, and Waterwerks Marine Group.
“At Monterey Boats, we always strive to demonstrate the exceptional products, service and lifestyle that we offer to customers. Our boat show displays embody this approach and enables visitors to see and feel the premium allure of our brand,” said Martin Rusin, Monterey Boats Marketing Manager. “This award is a testament to both Monterey Boats and their dealers’ efforts in bringing to life the best sales atmosphere and owner experience possible.”