Bel-Ray Marine Announces Association with CGW Associates

Bel-Ray Company Inc.
January 28, 2014
Filed under News

FARMINGDALE, N.J. – Bel-Ray Company Inc. is pleased to announce that they have appointed CGW Associates for sales representation in the Northeast United States and in Central and Eastern Canada.

For more than 60 years, the Bel-Ray Company has produced high performance marine lubricants for everyone from the United States Navy to the largest manufacturers of outboard marine engines. Specialty lubricants have been produced, engineered and developed for virtually every marine application, with products for two-stroke, four-stroke and diesel engines in outboard, inboard, stern drive and jet drive systems. Gear oils and service lubricants are included, completing a product line that meets all marine lubrication needs.

CGW Associates is a manufacturer’s representative firm that services mass merchants, distributors, OEMs and commercial markets in the Northeast United States, from Maine to Virginia, as well as Central and Eastern Canada.

“We are excited to be representing Bel-Ray,” stated CGW’s Kevin Williams. “Bel-Ray fits our key philosophy of only representing select high-quality manufacturers, and we are honored to be representing such an outstanding company.

“We are pleased to welcome CGW Associates to the growing Bel-Ray team. Their strengths in developing pull-through programs, such as their Key Dealer Program, help support our distribution partners. They offer the added value to these partners and customers Bel-Ray wants to deliver,” said Bel-Ray Marine General Manager, Jim Self.

The agency will represent Bel-Ray in territories that include the District of Columbia, Connecticut, Delaware, Maine, Maryland, New Hampshire, New Jersey, New York, Pennsylvania, Rhode Island, Vermont, Virginia and West Virginia in the United States and Alberta, Manitoba, New Brunswick, Newfoundland and Labrador, Nova Scotia, Ontario, Prince Edward Island, Québec and Saskatchewan in Canada.

Bel-Ray continues to grow its consumer marine product line with new and innovative products designed to meet the needs of the boating industry with a focus on performance and dependability.

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