MasterCraft and StanCraft announce product partnership
MasterCraft Boat Company
February 21, 2014
Filed under News
VONORE, Tenn. — MasterCraft Boat Company, the world’s leading luxury performance inboard boat manufacturer, and StanCraft Boat Company, the world’s premiere custom wooden boat builder, announced a unique and groundbreaking partnership at the 2014 Miami International Boat Show. Beginning this year, StanCraft will be offering a limited production run of certain MasterCraft Edition models. While it will undoubtedly be a 100% StanCraft wooden boat, this year’s X30 MasterCraft Edition borrows its styling cues both in the exterior and interior from the current fiberglass X30.
StanCraft Boat Company, who has been building these custom high-end, premium wooden masterpieces for over 80 years, is enthusiastic about this new partnership. “We love watersports so it was a natural fit for us to look at building a wooden wake boat,” said Robb Bloem, owner and president of StanCraft. “We looked at the market and identified MasterCraft as the best partner because they share our desire to deliver the ultimate customer experience with uncompromised quality that is executed through superior innovation and design. So about a year ago, we started chatting with MasterCraft to see if they would be interested in partnering with and supporting us in this endeavor and we quickly decided this was going to be great for both our companies and enthusiasts.”
MasterCraft, who will be providing materials like interior seating, towers, helms, billet aluminum and audio components, is as equally thrilled about this long-term relationship. “MasterCraft is synonymous with a premium, luxurious experience on the water,” says Jay Povlin, Vice President of Sales and Marketing. “As such, we think it is common sense to add this partnership to our product portfolio. At one end of the spectrum we have the soon to be released $50,000 entry-level boat in the NXT. And then through our partnership with StanCraft, we have a $250,000 option, for a boat equipped as shown at the Miami Boat Show. From a portfolio standpoint, we have you covered and at the end of the day, we are all about creating compelling reasons to be with the MasterCraft brand. The partnership with StanCraft allows us to work with a premiere wooden boat manufacturer to reach a whole other audience that will create both MasterCraft and StanCraft enthusiasts.”
StanCraft will be building a limited production of the X30 MasterCraft Edition and displayed its first one at the Miami Boat Show to rave reviews. Once the production run is complete, the StanCraft X30 MasterCraft Edition will never be built again. Robb Bloem at StanCraft indicates that the first 3 have already been sold and that only 7 more will be built. To find out more about the StanCraft Boat Company, its X30 MasterCraft Edition and how to have one of these wooden beauties built for you, contact StanCraft at 208-457-8000 or go to www.stancraftboats.com.