Baja Marine launches factory-direct program for Donzi, Fountain brands
February 24, 2014
Filed under News
WASHINGTON, N.C. – In response to changing consumer market trends, Baja Marine has implemented a factory-direct sales program for its high performance Donzi and Fountain Powerboat brands. Through the program, customers now can work directly with the staff at Baja’s plant in Washington, N.C., where both brands are built, to purchase, personalize and build their new Donzi or Fountain powerboat. They also can take delivery at the factory.
“We’ve found that Donzi and Fountain customers really value having a personal relationship with the factory that is building their new high performance boat,” said Johnny Walker, CEO of Baja Marine. “Whether they are buying a boat to race in, to take to poker runs, or simply to enjoy running offshore and in their local waters, these customers like being able to work with us directly on designing the hull graphics and equipping their boat with engines, features and options. And, they want to come to the plant to see their boat being built.”
Baja Marine CEO Johnny Walker also announced that that the company’s dealer partners that represent the Baja high performance boat line and the Pro-Line fishing boat brand now may take orders for both the Donzi and Fountain models, and service these customers after delivery. The new program eliminates the need for dealers to stock these larger, more expensive boats in their showrooms.
“We recognize that many dealers are reluctant to inventory some of these bigger, higher-priced models,” Walker said. “However, we also know that they want to have a service relationship with the buyers who bring the boats back to their markets. So we see this program as a win-win for everyone concerned.