MRAA launches ‘I Am MRAA’ social media video contest
Marine Retailers Association of the Americas
March 28, 2014
Filed under News
MINNEAPOLIS — The Marine Retailers Association of the Americas (MRAA) is launching a members-only social media contest that encourages dealerships to create a short video about the impact of MRAA membership on their business and post it on their respective Facebook pages. The winner will receive two full-conference passes to the upcoming Marine Dealer Conference & Expo (MDCE), valued at approximately $850. MCDE is being held Nov. 16-19 in Orlando.
To enter, interested MRAA members can create a video no more than two minutes in length that addresses their return on investment in MRAA membership. Videos will be uploaded to the dealership’s Facebook page, and entrants need to “tag” MRAA in the post. Each video entry should conclude with the tagline “I am [insert individual’s name and dealership name] and I am MRAA.”
“This contest is about a lot more than giving away a pair of MDCE tickets,” says Michael Geatz, MRAA marketing coordinator. “MRAA’s mission is to contribute to the growth and improvement of the marine industry. We fulfill that commitment by serving those businesses that are on the front lines, bringing the boating experience to life for consumers. The grand idea behind this endeavor is to raise awareness of the results MRAA is helping its 1,100 dealer members achieve in hopes that this will allow us to serve even more marine businesses. As an added bonus, the contest will generate engaging, interactive content on dealerships’ social media pages. Not only is this an opportunity for dealers to tell their peers why MRAA membership matters, but it’s also a way to share with their customers what sets them apart from the competition.”
MRAA staff will evaluate contest entries and select a winner. The winning entry will be announced May 2, and MRAA plans to post the video on its website, MRAA.com. Along with the winning submission, additional contest entries may be used by MRAA to support future marketing and membership recruitment efforts.
The “I Am MRAA” contest officially opens today, Friday, March 28. The deadline to submit entries is Wednesday, April 30.