Discover Boating joins chart-topping country star Jake Owen
April 10, 2014
Filed under News
CHICAGO – Discover Boating announced it will join chart-topping country artist Jake Owen for his nationwide 2014 “Days of Gold” tour as presenting sponsor to inspire his millions of fans and concertgoers to discover life on the water. A lifelong boater, Owen will share stories of how boating creates unique connections, freedom and fun in his life and music, unlike anything he’s ever experienced on land. His boating stories will be featured throughout his eight-month tour, and as part of Discover Boating’s new 2014 “Stories of Discovery” campaign.
Launching later this month, the “Stories of Discovery” campaign shares real boaters’ inspiring stories of their life on the water through documentary-style videos. The videos, and other special insights from behind the scenes of these boaters’ lives, will be featured throughout the campaign across advertising, social media and PR, helping introduce more people to the benefits of boating. As a high-profile country music star, Owen’s story will support the campaign with nationwide awareness.
“Jake Owen’s lifelong love for boating and being on the water is brought to life in a big way in his music, which attracts young, country music fans across the country,” said Carl Blackwell, president of Discover Boating. “What’s more, we know that country music and our target audience go hand-in-hand, making joining the Days of Gold tour a natural fit for Discover Boating. Beyond being a country music star, Jake is a husband, father, and active boater and angler who grew up in Florida exploring its waterways—he’s relatable to the American boater and potential boater. Not only does his music convey the fun of boating, but his tour setup even mimics the look of a boat dock along the water, creating a feeling of summer boating fun at each of his shows.”
“Growing up on the water, boating has always been a part of my life,” said Owen. “I can’t think of anything better than floating down the water, drinking a cold beverage and hanging with your friends. On this tour, I wanted everyone to feel that ‘by the river’ vibe, and having Discover Boating as part of the action every night is amazing.”
Each of Owen’s shows, taking place in boating-centric markets nationwide from March through October, feature large video screens with footage of him boating, as well as special Discover Boating videos. The in-show video screens will also incorporate interactive social media elements that will encourage his fans to share their boating stories and join the “Stories of Discovery” fun on Discover Boating’s Facebook page and DiscoverBoating.com. To further share the boating lifestyle from coast-to-coast, Discover Boating will also be featured in all Days of Gold tour elements including signage, television, radio and online advertising, PR, and social media, as well as his tour trucks that will cross the country throughout the tour.