Larson Boat Group winter boat show sales up
Larson Boat Group
April 14, 2014
Filed under News
LITTLE FALLS, Minn. – It has been a long, harsh winter across most of the United States and Canada but with a lot of hard work, Larson Boat Group (LBG) winter show sales are up almost 10% year–over–year. LBG President and CEO, Rob Parmentier states, “Our strategy to focus on the brands and models the customers want along with the expansion of our dealer network is clearly proving itself at retail.”
The Larson FX freshwater fishing series, the revolutionary Larson Escape pontoon line with exclusive TTT technology and the Striper saltwater fishing brand have all had strong retail activity at boat shows this season. Larson’s runabouts and cruisers continue to mirror the market.
“We are very happy with our winter show retail sales activity and excited to see how this momentum takes us into spring and summer selling seasons,” offered Parmentier.