BRP Club Evinrude draws new executive partners
May 15, 2014
Filed under News
STURTEVANT, Wis.– Evinrude’s summer Dealer Club event draws dealers and OEM partners from around the world and that’s why Manitou Pontoon Boats President Scott Van Wagenen is joining in the event.
“I’ve regularly sent our top sales people to club events because I knew they’d be seeing new product and meeting with top dealers,” said Van Wagenen of Lansing, MI. “This year, I understand that Evinrude is rewarding us all with new ways to marry E-TEC technology and performance with the sleek image of our top of the line boats and I want to be where people are talking about that.”
Van Wagenen likens his pontoons to luxury cars and says his buyers are technology-driven and want not just state-of-the-art boats, but also to have an entire boat and motor unit that looks as luxurious as it performs.
Keith Daffron VP of Sales – Fish Holdings (Ranger, Stratos & Triton)knows their target market is competitive. “By nature our customer is a serious angler. Having an edge in competitive events or simply out performing your fishing buddy is important. Therefore, we believe this new era of outboard engines will lead to sales that otherwise might not happen.”
Daffron added that he was attending for the chance to share the Club moment firsthand, shoulder to shoulder with a large group of the brand’s key dealer base. “It’s rare today to have a firsthand look at the unveiling of a product line that will prove to be game changing,” Daffron said.
Evinrude’s “Global Reveal” and announcement will take place at Evinrude’s Dealer Club in Milwaukee the weekend of June 13-15, 2014. In addition to being among the first in the world to hear Evinrude’s historic announcement, attendees can also do demos and test rides, as well as tour Evinrude’s Sturtevant plant.
BRP’s Evinrude engine line-up from 3.5- to 300 horsepower offers customers superior value across a full range of applications. Engines are available at authorized Evinrude dealerships worldwide. Become part of the online Evinrude community at www.evinrudenation.com and follow us on Facebook at www.facebook.com/brpevinrude.