Vesper Marine announces new European sales and marketing expansion
July 15, 2014
Filed under News
AUCKLAND, New Zealand – Vesper Marine, a leading manufacturer of innovative marine safety products, announced today it has retained Yellow Marine Consultancy to manage and expand sales for Vesper Marine’s highly technical product set in European markets. Based in the UK, Yellow brings over 32 years of European and international marine sales experience to the company. While managing Vesper Marine’s existing European markets, Yellow will continue to develop new business and establish strong links with distributors.
“Vesper Marine has achieved record revenue worldwide over the last two years and we are confident that Chris Yellow and Yellow Marine Consultancy will continue to drive European sales of our AIS safety products even higher,” said Jeff Robbins, CEO, Vesper Marine. “On the heels of this incredible growth, recent expansion of our engineering department and production capabilities, and our move to a larger corporate office, we have set our sights on significant European expansion as well. We are excited to have Chris on board to helm our efforts in this important market.”
Yellow has successfully developed and implemented international sales and marketing strategies for the Actuant Corporation who owns brands Marinco, BEP, and Mastervolt, and international business development for Mallory Marine as well as Teleflex. Drawing on his substantial experience, Yellow’s focus is enhancing markets for cutting-edge products from New Zealand and managing important UK and European sales channels.
“Vesper Marine is a highly innovative and forward thinking marine electronics company,” said Yellow. “Its unique and proven technology is perfectly suited for recreational boaters. I am proud to join the Vesper Marine team and manage its sales and marketing efforts throughout Europe.”
For more information on Vesper Marine and its entire product line, please visit www.vespermarine.com.