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Gracelock Industries Completes Acquisition of Unified Marine

Gracelock Industries
July 16, 2014
Filed under News

SIMI VALLEY, Calif. — Gracelock Industries, a privately-held multinational consumer goods business with operations involved in manufacturing, distributing and retailing, is pleased to announce the recent acquisition of the leading marine accessories manufacturer SeaSense® by Unified Marine, Inc. headquartered in Bonita Springs, Florida. With this acquisition, Gracelock Industries strengthens its brand leadership position in the marine industry alongside their investment in Lorenz and Jones, a leading distributor of marine and powersports accessories.

“As we welcome Unified Marine into the Gracelock Industries group of companies, we believe that its expertise in developing quality marine and trailer products will greatly contribute toward expanding our product offerings,” said Mark Schelbert, Chief Executive Officer of Gracelock Industries. “Gracelock Industries will work closely with Unified Marine to further develop the SeaSense brand in the marine and sporting goods markets as well as pave the way for a new line of products that will cater to the marine-only market.”

“The Unified Marine investment further adds to our presence in the marine market alongside Lorenz and Jones,” said Chip Besse, Chairman of Gracelock Industries. “Gracelock Industries looks forward to extending its financial strength and vast internal manufacturing and marketing resources to Unified Marine as part of our strategy to offer quality brands and grow sales in the marine and sporting goods markets.”

Under the terms of the acquisition, the company will continue to operate as a stand-alone entity with complete management autonomy. David Nirenberg, President and Chief Executive Officer of Unified Marine retired as CEO in June 2014. Doug Morichika has assumed the role of General Manager of Unified Marine. Ingram Pope has also stayed on as the head of sales. Nirenberg was the founder of the company and had been acting CEO since inception. Morichika has more than 35 years of distribution and manufacturing experience in the marine market.

“I’m very excited to be leading Unified Marine into the future and working with our new partners, particularly during this time of unprecedented opportunity starting with this acquisition,” said Doug Morichika, General Manager of Unified Marine. “Unified Marine will continue with its core commitment to its customers to continuously develop new and improved boating products. This is an important step towards realizing our goals. Our company now has the financial backing of a much larger business allowing us to focus on quality, development of new products, and deeper investment in inventory to support our customer base.”

Unified Marine, Inc. has been developing quality marine and trailer products since 1984. The company has spent more than a quarter of a century bringing innovative award-winning products to market while also rigorously testing and improving its entire line.

For more information, contact Katherine Dral, at: 206-650-6419; press@gracelockindustries.com.

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