Freedom Boat Club appoints new multicultural sales & marketing manager to corporate marketing team

Maurice Amaya has been appointed to serve in the newly created post of Multicultural Sales & Marketing Manager for Freedom Boat Club, working at the company’s national headquarters within the corporate marketing division.

Amaya, an avid boater whose own family regularly enjoys time together on the water, brings a wealth of sales and marketing experience to this new position.

Prior to joining Freedom Boat Club where he served a stint initially as a membership executive, he worked with Verizon and Comcast Cable Communications in senior account management roles. He also worked previously in key posts in Central America, including general manager and operations manager for DirecTV Latin America, along with regional marketing and sales management roles for a leading satellite technology firm and major cellular/internet service provider. American-educated with a degree in marketing and minor in international business from the University of Central Florida, Amaya is excited to bring his experience and enthusiasm for boating to welcome and engage new markets.

Freedom Boat Club President and CEO John Giglio said, “We believe hiring an individual with Maurice’s experience for this new, full-time position is indicative of our long-term commitment to developing new diverse markets. Certainly all of our internal and marine industry research reflects the significant growth and emergence of key demographic sectors. Freedom Boat Club desires to be at the forefront of introducing new markets to the boating lifestyle, so we have committed the funds and resources to focus this effort.”

Amaya will be working directly with FBC Chief Marketing Officer Wanda Kenton Smith, who also serves as chairperson of the marine industry’s national Recreational Boating and Leadership Council’s New Markets Task Force.

“The boating industry clearly recognizes the importance of and opportunities associated with embracing new diverse markets to our sport and lifestyle,” said Kenton Smith. “I’m personally thrilled to be working with a pioneering trendsetter in Freedom Boat Club where we can implement best industry practices along with the many outstanding recommendations of the RBFF, while developing and tooling exciting new custom programs of our own.

“We believe the club offers specific benefits to diverse markets including free unlimited training and education, a large variety of boats to access and a very affordable cost of entry,” she added.

Freedom Boat Club has initially translated marketing collateral for the Hispanic market. In addition, Amaya is currently meeting with key Hispanic influencers throughout the SW Florida and Tampa metro markets. The company has joined Hispanic chambers, and plans to participate in key cultural events, the first of which is Congo Caliente, a major festival which organizers claim will attracts upward of 40,000+ during Hispanic Heritage Month this November. Amaya will also conduct cultural sensitivity training for the FBC dock staff.

“We’re looking forward to learning as much as we can and becoming actively engaged in select multicultural activities throughout our corporate market,” said Giglio. “We will also be actively educating our franchise operators throughout the country, including hosting a dedicated educational session in our marketing track at our upcoming National Franchise Conference in December.”