Grow Boating: What would you do?
April 20, 2011
In the April issue of Boating Industry magazine, I wrote a column sharing my thoughts about the Grow Boating Initiative. In the past few months, I’ve heard from a handful of industry executives who are concerned about certain aspects of the program. Ultimately, I think those of us who have concerns... Read more »
Grow Boating assessments fully restored
December 3, 2010
Following a recommendation from the Grow Boating Funding Task Force to the board of the National Marine Manufacturers Association, assessments for Grow Boating will be fully restored, effective Jan 1. The assessments had been temporarily reduced by 85 percent this past July as a new marketing strategy... Read more »
Discover Boating’s new agency
August 27, 2010
With the news this week that Grow Boating, Inc. has selected OLSON as its agency-of-record for the re-launch of the Discover Boating marketing campaign, here’s some more information on the Minneapolis-based marketing firm that will be helping direct the effort to get more people on the water. OLSON... Read more »
Time to start thinking about first-time buyers
May 4, 2010
A week ago, I was on the phone with Fred Pace, managing director of Destin, Fla.-based dealership Legendary Marine, who said something that surprised me. He’s seeing a return of first-time buyers in his local market place. Legendary Marine’s experience is not necessarily the norm in today’s market.... Read more »
