Boating Industry launches new website
October 11, 2011
This month, Boating Industry unveiled a completely new logo, tagline and magazine design. Yesterday we followed that up with another big update: our completely overhauled website. We think we’ve put together a much cleaner, more modern look that fits in with the new style of our print product.... Read more »
Tracking the geographic success of your Facebook page
July 5, 2011
Brent Renneke, associate editor, Boating Industry — As your Facebook page has matured, the “Likes” are starting to pile up, and it feels great to track that growing support in a quantitative manner. But, the true success of your Facebook marketing campaign may involve a deeper analysis. For example,... Read more »
News: SeeDealerCost site meets a consumer need, says Taylor
March 16, 2011
By Mike Davin, online editor, Boating Industry — SeeDealerCost.com, which went live today, caused a stir in the marine industry before it was officially announced in January. The site was created to be a consumer information resource — comparable to auto industry sites such as Edmunds.com or Kelley... Read more »
How to follow MDCE online
November 12, 2010
By Mike Davin, online editor, Boating Industry — There’s a lot scheduled for next week’s Marine Dealer Conference & Expo, and we want to be sure to share the highlights with the people who are there, and the people who aren’t. To do that, we’ll be posting regular updates... Read more »
Eavesdrop on your customers through social media
August 31, 2010
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — Karin Gelschus recently wrote a post discussing Social Networking Shortcuts. These programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. You should... Read more »
Top 5 Signals That Your Social Marketing Plan Has Gone Astray
July 30, 2010
By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – We’ve all been there. You spend hours putting together your marine plan for, well, something. Could be communications, operations, marketing, etc., and you come to realize that all those hours have returned very little. Now that you’re... Read more »
PR case study: Apple’s iPhone response
July 20, 2010
By Mike Davin, online editor, Boating Industry — On Friday, Apple held a press conference to respond to accusations that its wildly popular iPhone 4 features a defective antenna that drops calls when users hold it the wrong way. No less than company founder Steve Jobs addressed the press, telling them... Read more »
It’s time to go on the offense with your e-commerce
June 1, 2010
By Chuck Lewis, general manager of Boating and RV, ARI Network Services — One of the most common misperceptions among boat dealers is that all that really sells online are books and music downloads — not boats. As a result, many dealers still approach the web as a necessary evil. Websites are perceived... Read more »
Your social personality: Are you the same person online as offline?
June 1, 2010
By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – If there’s one thing that social marketing has accomplished above all else; it’s the ability to provide a discussion platform for those who are not as adept at communicating face-to-face. It allows you (under the shield of digitization... Read more »
How well do you know boating safety?
May 13, 2010
By Mike Davin, online editor, Boating Industry — As you know, we’re always on the lookout for new ways to interact with our readers through social media and the Internet. Just last week we launched a new poll feature on our Facebook page, and we’re hoping to roll out more new features in... Read more »
