Sales & Marketing
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Columns
Is your sales team prepared for success?
By Matt Sellhorst Going to boat shows is something I’ve done since I was a kid back in Nebraska. This…
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Columns
My favorite leverage points in sales and marketing
By Matt Sellhorst What is one thing we all need more of in this industry? Time (though I would also…
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August/September 2021
A few random thoughts as fall approaches
By Matt Sellhorst With summer winding down, school back in session and so on many of us are getting back…
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August/September 2020
It’s been a record year, now what?
By Matt Sellhorst The data is coming out and the 2020 season has been an enormous success so far, especially…
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Columns
Do you have a sales prevention department?
By Matt Sellhorst The other day I was researching some Facebook boating groups to keep up to date with the…
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April 2017
Five ways to maximize the lifetime value of your clients
So much of our time in sales and marketing is focused on the next sale: the next new prospect who…
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Features
Using data to improve your sales and marketing
Ask many small business owners in the marine industry how they study trends in their market and you’ll hear a…
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Columns
Brand building vs. results marketing
Do you spend money on advertising? Or, do you invest money in advertising? What’s the difference you say? In my…
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Columns
Why you are losing boat sales and discounting unnecessarily
Wow, that’s a pretty bold headline for a sales and marketing article, don’t you think? Once you get over the…
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Nicholas Upton
Answering the phone is a marketing function
Research says that 66% of small businesses value phone leads above all others, and spend $68 billion in advertising to…
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