Tracking the geographic success of your Facebook page
July 5, 2011
Brent Renneke, associate editor, Boating Industry — As your Facebook page has matured, the “Likes” are starting to pile up, and it feels great to track that growing support in a quantitative manner. But, the true success of your Facebook marketing campaign may involve a deeper analysis. For example,... Read more »
Posting content to Facebook and Twitter – When, What and How
May 5, 2011
Josh Chiles, President, Engaged Social Media Firm — I’m always asked about posting content to Facebook and Twitter. I receive questions like: How many times a week should I post content? When should I post content? What kind of content should I post? These are all valid questions that should be part... Read more »
QR Codes – How They Fit Into Your Social Media Strategy
April 5, 2011
Josh Chiles, President, Engaged Social Media Firm — Have you ever wished you could track your print material? Or give your customers a way to interact with your products? Or maybe you created a DVD for all of your first-time visitors and wish you could find a way to save money and not create that DVD... Read more »
Listen First, Then Engage! Monitoring and Engagement Tools.
January 7, 2011
Josh Chiles, President, Engaged Social Media Firm — In my last post I gave you a little homework, did you answer the two questions? Great, now that you’re ready to start using social media. Let’s start by listening. When a customer first walks into your dealership, you ask questions to learn all... Read more »
The Fundamentals of Social Media
December 21, 2010
Josh Chiles, President, Engaged Social Media Firm — With all the talk about social media, most businesses are confused and overwhelmed. They quickly set up a profile on Facebook, not knowing the difference between a personal profile and a business page. Create a Twitter account without a clue what... Read more »
What is Social CRM?
December 3, 2010
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — During some of my recent dealer visits, dealers have been asking how to properly monitor their social media accounts and how they can use the information that they receive to improve their business. Like other... Read more »
How to follow MDCE online
November 12, 2010
By Mike Davin, online editor, Boating Industry — There’s a lot scheduled for next week’s Marine Dealer Conference & Expo, and we want to be sure to share the highlights with the people who are there, and the people who aren’t. To do that, we’ll be posting regular updates... Read more »
A Social Media Playbill: Who Are the Actors? Who Are the Producers? Who are You?
October 19, 2010
By Gary Druckenmiller, Jr., co-founder, TheOpenSea.com – We all play in this world. Whether for marine or our day-to-day lives, social media, social marketing or whatever the hot term is this week … it is now on the same plane with talking on a phone, picking up milk and dropping off the kids. ... Read more »
Eavesdrop on your customers through social media
August 31, 2010
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — Karin Gelschus recently wrote a post discussing Social Networking Shortcuts. These programs are not only good for making posts, but to monitor what is being said about you, your staff and your facility. You should... Read more »
Five ways you can promote dealership events with social media
March 12, 2010
By Christopher Kourtakis, director of sales and marketing, 360° Industry Solutions — In the past couple of months, I have been touring the country, visiting dealers at boat shows. It was a big surprise that a majority of the dealers I spoke with did not even consider a social media marketing plan... Read more »
