New Parti/Polar Kraft manager looks to increase uniqueness

PolarKraft-1211

Brent Renneke
November 30, 2012
Filed under Features, Top Stories

Recently appointed Parti Kraft and Polar Kraft brand manager Conrad West said the main goal with both brands will be to maintain the tried-and-true basics while introducing features that differentiate the product from its competitors.

Formerly with Forest River’s Berkshire pontoon line, West said he saw an opportunity with both Nautic Global Group brands in not only their longevity, but also in the challenge to bring a uniqueness to both lines that was previously lacking.

For Parti Kraft, that uniqueness came in the attention paid to the furniture styling and layout with each model. West said Parti Kraft’s latest models accomplish that as an expansion of the outdoor living space in ways not yet seen in pontoons.

“If you take the decals off the sides of ten pontoon brands, many will look the exact same,” West said. “With this brand you will think you walked into a Crate and Barrel.”

West said Parti Kraft will continue to focus on such offerings, but stop short of entertainment options, like the increasingly common onboard wet bar.

With its 60-plus-year-old Polar Kraft line, West said they will be introducing models that are more regionally specific.

West also said the aluminum fishing brand is in the process of partnering with an accessory and tackle manufacturer to enable owners to be able to accessorize without drilling holes in their boat. This ability will help the resale value of models, according to West.

While West is excited about the new offerings with both brands, he also said the biggest strength of both is the viability of their brand. All models will continue to use the same basic designs, running platforms and construction techniques.

“A lot of the basics are tried-and-true methods that they have been doing day in and day out for a number of years. We are not going to reinvent the wheel,” he said.

Steve Tadd, marketing director for Nautic Global Group, said the appointment of West is part of a renewed focus on the brands, for both of which Nautic is actively recruiting dealers.

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