Sea Ray launches “Next Wave” innovation initiative
MIAMI – Sea Ray announced a new two-year plan for the brand at the Miami International Boat Show that calls for a renewed focus on developing new products and technologies.
“We’re focusing on the novel, the new, applying the best technology in clever, innovative ways,” said Andy Graves, Brunswick Boat Group President. “That’s what’s going to shape the products we bring to market over the next two years.”
Sea Ray is spending more than ever on research and development in 2013 and will roll out more than a dozen new products over the next two years. It is recognition of the importance of the Sea Ray brand in the Brunswick portfolio, said Brunswick CEO Dusty McCoy.
“This brand is our flagship,” McCoy said. “We are ramping up the brand more than ever. We are spending more on the brand than anything else in the company.”
Graves cited several recent advances from Sea Ray as examples of the type of technologies that will be rolled out over the next few years:
- SkyFlow Design, which creates a brightly lit atrium above the galley and an extended cockpit solarium, on the 510 Sundancer.
- TrueJet, the new jet propulsion technology from Weber Motors used on the 21 Jet
- Quiet Ride, the noise reduction technology available on several models
- Dynamic Running Surface, hull technology that impacts wake height and shape to benefit skiers and wakeboarders, available now on the 230 SLX
- Concealed Outboard Propulsion, such as that used on the new 370 Venture to maximize cockpit and interior space with quieter operation and lower maintenance costs
- TabletTunes, an app for iPads or other iOS devices that allows users to control entertainment on the boat from one screen, available on all yachts and standard on the 610 Sundancer.