Lessons from other industries: Fay Myers Motorcycle World
Going into one of the largest motorcycle dealerships in the country, you don’t expect to be met with top-notch customer service, but Fay Myers Motorcycle World has pushed heavily to continue giving the customer a boutique experience.
“We try to work very hard to be a one-stop shop,” GM Jason White of Fay Myers Motorcycle World told Powersports Business. “We try really hard not to be a big box store, even though we are a big box store.”
The customer experience is still a leading aspect of how Fay Myers does business. But the dealership doesn’t just provide great customer experience when it’s selling. From events filled with food, vendors, stunt riders and giveaways, to a special “Kid’s Day” to involve the future generation, Fay Myers’ focus on the customer has created a strategy for delivering crowd gathering events that fill the store and create a community.
Events like the 2012 Open House, which included sport bike stunts, trial riders, freestyle motocross jumpers, as well as free food and giveaways from the dealership and other companies. Stunt riders are also around providing autographs.
To capture the interest of the next generation of riders, Fay Myers hosts several kid-oriented events, like Kid’s day and a Santa day, going so far as to build a dirt track in the company parking lot and invite riding instructors to come and train kids how to ride dirt bikes.
Not all of Fay Myer’s events aren’t geared towards families. The dealership also hosts demo days for the brands it carries, including a 20-mile street ride in a loop around the store and another with riding a motocross track an hour away from the store.
To promote the events, Fay Myers produces videos of each of the events to post in its YouTube channel, and will also produce videos before events in order to help promote it.
These events have been successful for Fay Myers, which has already begun scheduling events for 2013. The events provide the company with foot traffic in the store and help create a sense of community around the industry.