Marine Retail University finishes up successful first series
The first group of Marine Retail University events wrapped up this week with a successful outing in Minneapolis. It was the seventh MRU and last until the events relaunch this fall in Dallas.
The MRUs are produced by the Marine Retailers Association of the Americas and Dominion Marine Media, with Norman-Spencer Marine Insurance serving as the title sponsor.
With 71 attendees, the Minneapolis event was the largest standalone MRU so far. Events in Michigan and Massachusetts both drew more than 100 people, but were combined with other local events. Attendance for the entire series easily exceeded the goal of 50 people at each event, said MRAA president Matt Gruhn.
“We’re just thrilled with how it went,” he said. “The programs have all gone off really well.”
Each MRU featured a combination of education and networking, with sessions that provided local market data, information on financing and compliance, tips on digital marketing and social media, advice on selling to different generations and the latest trends.
The MRU team plans to return this fall to the four states that hosted events last year – Texas, Florida, Michigan and Maine – and is also looking at other states including California and Washington. The event will feature an updated agenda and new information to make sure it stays fresh for those repeat visits, Gruhn said.