Social Media Monday: How often to post on Facebook
This is the second of our new weekly series, Social Media Monday, where we’ll answer your social media questions. You can read the first one here.
You can submit questions to us at firstname.lastname@example.org.
This week’s answers come courtesy of Lauren de Vlaming, senior engagement manager at Dominion Marine Media:
How often would you recommend posting on Facebook? Do you think everyday is good? I find content can sometimes be hard.
Creating content IS the hardest part of social media. But you can expand your vaults by sharing other people’s content (Facebook is a sharing service, after all.) Posting varies for each business. Some companies create one highly engaging post per day, and some post more often, sometimes up to six times a day. It depends on what you have to say and how important that is to your audience. You can experiment with your number of posts each day to watch how your audience reacts. But I would say try to engage at least once a day.
How does one control “trolls” who make it a mission to post nothing but negative comments? Do you block and/or delete them?
If you truly have a troll who is repetitively disruptive to the conversation (and not someone who’s merely dissatisfied with your services), I recommend blocking them. Alternately, if someone has had a poor experience with your brand, social media is a chance to provide stellar customer service.
What do you put on Instagram?
Pretty pictures. Coupons. Event flyers. The possibilities are endless.