Weekly 5: Gas prices expected to stay steady
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. Gas prices expected to stay steady
Gas should average around $3.53 a gallon this summer, according to the latest report from the U.S. Energy Information Adminstration. That puts it on par with the average of $3.52 at the end of April and well below 2013’s February high of $3.78. Last year, gas prices averaged $3.76 for the same period.
2. The employee who’s not family in a family business
With so any family businesses in our industry, here’s a topic that seems especially apropos: How do you hang on to your best employees who aren’t family?
3. How your business can use the new Facebook cover
Facebook recently relaxed its rules to allow text and a call to action in cover photos. Social Media Examiner offers tips on how to take advantage of this new opportunity – and make sure you don’t violate any of the new rules.
4. Why “if” and “then” are sales killers
Sales guru Mark Hunter tackles the “if/then” syndrome (“if we had this, I could sell that”) of salespeople in his latest blog. He says salespeople need to stop making excuses and assume control of the process.
5. Is your email subject line creative or deceptive?
A great email subject line gets your customers to open the message – but be careful not to wander too far afield. MarketingProfs offers advice on making sure your subject line doesn’t violate the CAN-SPAM Act of 2003, which makes it illegal to mislead someone with a deceptive subject line.