Social Media Monday: Sharing on Facebook
Welcome to this week’s Social Media Monday, where we answer your social media questions.
You can submit questions via the comments below or by email to firstname.lastname@example.org.
What are the rules with posting pictures on Facebook? Do I need to own the picture? And is it legal to share any story/pictures from other companies’ Facebook pages?
If you are directly posting the picture (i.e. uploading it to the site), then, yes, you need to own it or have permission to use it.
However, if you’re sharing a photo from someone’s site with a link back to that site (via a “Share on Facebook” button, for example), then you are not violating the copyright – unless of course that person doesn’t have the copyright! A simple way to see where a photo is from or where it has been shared is to do a Google image search. You can do that by dragging the photo into the search box and it will give you results just like it would for a text search.
As for sharing what others post on Facebook, it’s not only legal, it’s encouraged, as long as you do it by using the “share” function and don’t try to claim it as your own content. As long as you do it that way, it will link back to the other company’s post.
From what I read, Facebook is dwarfed by Google ads in leads and click-throughs. If you could only choose one, which would it be?
Answered by Lauren de Vlaming, Dominion Marine Media
Facebook, because social media isn't just about the immediate leads or clicks it reaps. It's about building relationships with your customers over time. They might not need your service at the exact time they choose to follow you. But when they do need your services, you'll be in the forefront of their minds, and there will be no question as to who they go to. In that sense, your business becomes more powerful through Facebook or other social media than it does with a Google ad, because you don't have to compete with everyone else at that moment who's running a Google ad. You're already their business of choice.