Weekly 5: Chris-Craft CFO on recession and recovery
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. Chris-Craft CFO on recession and recovery
Despite being one of the most venerable brands in the boating industry, Chris-Craft has taken a bit of a beating over the last several years. Even before the recession, the company went through a bankruptcy and recovery cycle, and now is rebuilding again.
Company CFO Mark Poncin talked to CFO magazine about the lessons Chris-Craft has taken from this experience.
2. Hunt Yachts talks about partnership, zero-debt model
Hunt Yachts is also getting some media attention for its approach to the recovery and partnership with C. Raymond Hunt. Hunt Yachts president Peter Van Lancker, and John Deknatel, president and co-founder of C. Raymond Hunt, talk about that in this video from New England Cable News.
3. The problem with relationship selling
The biggest problem with relationship selling, says sales guru Don Cooper? Buyers don’t want a relationship. That’s not why they came to you. They came to you to buy something. Read more in Cooper’s recent blog post.
4. Social media report offers tips, insight
Social Media Examiner recently released its annual Social Media Marketing Industry Report, filled with information on how more than 3,000 marketers are targeting their social media. The report is free to download until May 30.
5. How small biz is using mobile
Two-thirds of small business owners use mobile devices in their business. Nearly three-quarters of small businesses owners that use mobile devices use them for social media marketing. Those are just two of the insights from Constant Contacts recent report on mobile and small businesses. You can read more here.