Social Media Monday: How do I get started?
Welcome to this week’s Social Media Monday, where we answer your social media questions.
You can submit questions via the comments below or by email to firstname.lastname@example.org.
If you are starting from scratch, where do you start first? A blog?
We’re going to point you to a couple of responses this week. In our recent social media cover story, Carly Poole of Buckeye Marine, recommended a simple way to get started: Look inside your company. If there’s a social media outlet you use regularly in your personal life, start there since you already know and understand it. If not, there’s almost certainly someone in your company spending a lot of time on a social media network, whether it’s Facebook, Twitter, Pinterest, Google+ or what have you.
“It may end up not being one where you’re going to get a lot of traction with your clients, but it’s a good place to start because it’s something that you know,” Poole said. “Dedicate someone who knows about your business, has an understanding of at least one kind of social media and then do it consistently.”
We also posed the question to Josh Chiles, CEO of Engaged. Here’s what he had to say.
How do I get started in social media marketing ... a question I hear often. The easiest place to start is with your company blog. You don't have to manage a community (at first), monitoring for comments is much easier and you don't have to post content every day. When a new client comes onboard with Engaged!, we set up their blog on Blogger by Google. Blogger is free to setup and use and blogging is something you can do once a week to get started and you can achieve great SEO (search engine optimization) benefits with a blog.
The easiest way to start is by creating your blog (go to blogger.com), then start writing. Ask yourself this question, what are the top three questions our prospects/customers are asking us right now? Those three questions will be your first three blog post topics and the answers will be your first three blog posts.
The most important part to using any social media site (Blogger, Facebook, Twitter, Google+, etc.) is being consistent. If you start blogging and you decide you're going to blog once a week, then blog once a week and never miss a week. If you decide to use Facebook, post content and check for comments/questions every single day. If you're not consistent, your social media marketing efforts could very easily backfire.