Weekly 5: New York, Michigan push new boating regs
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. New York, Michigan push new boating regs
New boating safety rules are under discussion in both New York and Michigan as the spring legislative sessions heat up.
New York has already approved a plan to require boating safety education for anyone born after 1995. According to the state, 85 percent of boating fatalities in 2011 were caused by people with no boater safety training. New York is also looking at other regulations.
In Michigan, a legislator has proposed lowering the legal blood alcohol content level for boaters from .10 to .08, an effort that has failed in the past. The change would bring it in line with the limit for motor vehicles. Michigan is one of only three states that has a higher limit for boaters than drivers.
2. Small business lending freeze starts to thaw
New reports show the credit health of small businesses is improving and lending is picking up, according to the Washington Post.
3. Florida’s growing boat economy
The marine industry is rising the wave of economic recovery in Florida, the Tallahassee Democrat reports.
Companies including West Marine and Tracker are making bigger investments in the area and Florida boat sales have increased an estimated 7 to 9 percent in the last year.
4. Social media lags search, email
A new study shows that email and search engine marketing are still outpacing social media in driving traffic (and sales) to e-commerce websites.
According to the Ecommerce Quarterly report from Monetate, social media accounted for only 1.55 percent of all e-commerce traffic to top sites, well behind search at 31.43 percent and short of email’s 2.82 percent rate as well.
5. How to audit your Facebook page
Are you taking advantage of all the recent changes to Facebook? Social Media Examiner offers 11 checks to ensure your Facebook page is up to date.