Weekly 5: Report predicts growing boating market
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. Report: Growth for boating through 2018
Boat builders should see increased revenue in 2013, with growth expected for at least the next five years, according to a new report from IBISWorld. The company, which analyzes industries for investors and other clients, predicts a 3.7 percent increase to $6.9 billion in revenue for boat builders in 2013.
2. API files brief against E15 with Supreme Court
The American Petroleum Institute, one of several groups petitioning the U.S. Supreme Court to overturn the EPA’s waiver allowing E15, has filed a new brief opposing the fuel blend.
API warned that the 15-percent ethanol blend can do severe damage to automobile engines and hurt consumers left unprotected if the waiver stands.
The National Marine Manufacturers Association and Marine Retailers Association of the Americas are part of different group that has also petitioned the Court, asking them to overturn last year’s Appeals Court decision allowing E15.
3. Small business optimism up in May
The National Federation of Independent Business’s Index of Small Business Optimism reached 94.4 in May, it’s second-highest level since the recession started. Eight of the 10 components of the index gained in May, with planned and reported job creation slipping.
4. Conference Board: Employment growth unlikely this summer
The Conference Board’s Employment Trends Index ticked up in May after declining in April, but the outlook for the rest of the year is uncertain.
“While the increase in the Employment Trends Index in May erased the small declines of the previous two months, overall, the growth in the ETI has remained weak,” said Gad Levanon, Director of Macroeconomic Research at The Conference Board. “Taken together with other recent indicators of economic activity, the ETI is suggesting that a significant improvement in employment growth is unlikely this summer.”
5. Get real fans with a Facebook contest
Running a Facebook contest is a great way to get new fans – but will they be real fans that will stick with the brand? Social Media Examiner has some tips on making sure your Facebook contest helps you reach genuine fans.