Social Media Monday: Managing Facebook changes
Welcome to this week’s Social Media Monday, where we answer your social media questions.
You can submit questions via the comments below or by email to firstname.lastname@example.org.
What about dealing with all the new Facebook changes for news feeds? How do we deal with this?
This is definitely a potential game changer for businesses using Facebook to reach their customers. As we wrote in our May social media cover story, this is going to mean you have to take a different approach to what you post and how you interact with your clients and potential buyers.
The new news feed (which hasn’t been fully rolled out yet) allows users to choose from a number of different feeds as their default one, such as “All Friends,” which would exclude business posts – unless it is shared by their friends. That’s why with the new system, shares are more important than ever to make sure your info shows up to more Facebook users. So ask your clients to share your posts – not just like or comment on it.
You’ll also want to be posting as many pictures or videos as you can with your updates. One of the news feed options is a “Photos” one that will include photos from friends and pages the user is following.
Plus, according to several recent reports, Facebook is continuing to tweak their news feed algorithm to give even more emphasis to posts that contain rich media. Engaged! wrote about this in a recent blog post that offers some good advice.
And Facebook continues to evolve. If you’re trying to keep up on the changes, Social Media Examiner this week posted on five ways to do just that.