Powerboat sales growing, but pace is easing

AllPower12

Photo Credit: Info-Link Technologies

By Tom Kaiser
June 28, 2013
Filed under Features, Top Stories

Sales of 15-foot or greater powerboats remained above 2012 levels, but slipped from the nearly 10-percent growth seen during the past several months among the Bellwether states for the market, according to the latest figures from Info-Link Technologies.

After cooling off during in the first four months of 2013, PWC sales growth once again slowed in May marking three consecutive months where sales growth was negative, signaling a leveling off of sales in the PWC market.

Ski boats are in better shape than this point in 2012, with the category posting growth approaching 10 percent that has steadily increased for the past four years.

The data for all boating states, which lags two months behind the bellwether states but provides a more complete view of the market, was updated through March, with PWC sales up six percent. Ski boat sales were up 7.5-percent year over year.

Outboard sales mirrored the rest of the market, if slightly healthier, with sales growth slightly below 10 percent. Coming off greater highs over the winter season, sportfishing boat sales have cooled off, but still showed 10-percent growth over the same period in 2012.

The data is based on new U.S. boat registrations. Bellwether states are geographically dispersed states representing roughly half of the US boat market (which varies by market segment and time of year). Full graphs are available here: Info-Link Technologies Bellwether Report.

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