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Sales growth slows for powerboats

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Photo Credit: Info-Link Technologies

By Christopher Gerber
August 2, 2013
Filed under Features, Top Stories

Double-digit growth for the 15-foot and greater powerboat market in 2012 left the industry hoping 2013 would bring a second round of rebounding sales, but sales in some segments have been slowing in 2013, while others began an unwelcome retreat, according to the latest data from Info-Link Technologies.

The outboard boat segment grew by 8.5 percent year-over-year through the end of June continuing a trend for the rolling quarter of 8-percent growth for the segment among Bellwether states.

Across the entire U.S. boating population, sales slipped year-over-year from February to March, dropping 2-percent to 9 percent at the end of March, sitting almost 2 percent below Bellwether states.

Two smaller segments also experienced growth, though the pace has been slowing with the rest of the market. Down from peak growth in November, year-over-year, sales for the sportfishing boat market have slipped form 27-percent growth year-over-year to 10.5 percent growth between July 2012 to June 2013.

Ski boat sales increase roughly 8.7 percent year-over-year during the same period, a trend that has been holding since September 2012.

Personal watercraft sales declined during the period of July 2012 to June 2013, dipping 2.5 percent during that period, year-over-year. Sales had reached a peak 9.7 percent growth year-over-year during December 2012 after breaking positive growth for the first time in more than four years during June of that same year.

Sterndrive sales hit the skids hard in June continuing a sharp downward trend for the market that had begun the month prior. The segment tasted between 2- and 3-percent growth during July 2012 through February 2013, but has since dropped sharply to a 12-percent decline in sales through the end of June.

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