Weekly 5: Bill to fund boating safety training
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. New York Congressman proposes federal fund for safety training
Rep. Steve Israel, D-N.Y., said last week he plans to introduce in Congress a bill to fund state boating safety classes using federal dollars.
Israel said “it would be almost impossible” for a national bill requiring safety education to pass but that the plan offering funding for state-level education could be a viable alternative.
Israel made the comments during the first of a series of meetings on Long Island on boating safety, where the issue has been at the forefront since the July 4, 2012, Oyster Bay capsizing that killed three children.
2. CNBC: Wal-Mart outlook shows two different consumers
The latest results from Wal-Mart is demonstrating how the economic recovery is not reaching to all levels.
While affluent customers continue to see the recovery reflected in a rising stock market and improving home prices, the middle class and especially lower-income consumers simply aren’t bouncing back. While that might be good news for some boating customers, it doesn’t bode well for bringing new buyers into the industry, so it’s a trend worth watching.
3. Uptick in intoxicated Great Lakes boaters
The U.S. Coast Guard had issued 89 citations for drunken boating through last week, up from 84 in 2012.
Although an increase from last year, it’s still below the 262 issued by this point in the year in 2005. Coast Guard personnel have conducted more than 10,000 vessel boardings in the Great Lakes this year, about a typical number, the Coast Guard said, with about 1 percent resulting in citations.
4. Selling is about more than emotion
One of the long-standing tenets of sales and marketing is that people buy on emotion and rationalize with logic.
That belief is a mistake, though, in today’s marketing environment, says CSR strategist Catherine Sherlock in a recent series of articles. Read Part 1 here and Part 2 here, as Sherlock explains how you can turn this to your advantage.
5. How to keep employees happy and engaged
It’s no secret that many marine industry businesses have found themselves asking their employees to do more and more these last several years.
This article offers some useful advice on keeping those overworked employees happy and engaged instead of burnt out.