Weekly 5: Consumer confidence bounces back
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. Consumer confidence bounces back in August
After declining in July, consumer confidence increased slightly this month, The Conference Board reported.
The index now stands at 81.5, up from 81.0 in July. That’s better than the consensus, with the number expected to decrease this month following the decline earlier this month in the Thomson Reuters/University of Michigan Consumer Sentiment Index.
It’s still below June’s revised mark of 82.1, the highest in five years.
2. Lake Lanier adds solar-powered markers
In an attempt to reduce accidents on the busy Atlanta-area lake, the Lake Lanier Association is spearheading an effort to add solar-powered lights to hazard markers.
So far, about 20 have been added, but the group hopes to get funding to equip markers throughout the lake.
3. NC State students design new marine accessories
College design students were given an interesting challenge recently in a contest sponsored by Glen Raven: create new fabric-based products for the boating industry.
The winning team came up with concepts designed to appeal to the female consumer, including a collapsible shelving system, a hanging seating arrangement and more.
4. Working with millennials
We spend a lot of time talking about finding the best ways to attract millenials as customers, but what do you need to know about managing them? This article offers some insight and tips.
5. How Google is changing email marketing
Google recently made some changes to its Gmail product – changes that could drastically change how you market through email. Here’s some advice on what you need to do to make sure you’re keeping up.