Social Media Monday: The new rules for running a Facebook contest
Welcome to this week’s Social Media Monday, where we answer your social media questions.
You can submit questions via the comments below or by email to firstname.lastname@example.org.
This week, a well-timed question about running a contest on Facebook.
I’ve heard there are very strict rules about running a contest on Facebook and that if I violate them, our company can get banned. What do we need to know?
As I noted above, great timing for this question. You’re right, Facebook does have a lot of rules about how you run a contest.
For years, a company that wanted to run a contest was supposed to use a third-party app to do it. Violating that rule or any number of others could get your company kicked off the network. (It’s worth noting that plenty of companies violate this rule with seemingly no consequences.)
The important thing to note, though, is that the rules are changing. Facebook announced last week that you can now run a contest through your timeline, by requiring to post a comment, like a page, etc. This makes running a (legal) contest a whole lot easier than it was before.
Social Media Examiner has a good rundown of what you need to know here. For example, you still can’t require a user to share a post or to post something on his own timeline.