Social Media Monday: Business vs. personal

Social-Media-Monday

By Jonathan Sweet
September 24, 2013
Filed under Features, Top Stories

Welcome to this week’s Social Media Monday, where we answer your social media questions.

You can submit questions via the comments below or by email to jsweet@boatingindustry.com.

This week, two questions that have to do with separating the business and the personal on social media.

Are there different Facebook account types for a business?­

Do you set up a Pinterest account for the business separate from your personal?

 

We’ll tackle both of these together since they are of a theme. Short answer to both questions: yes.

Longer answer: On Facebook, yes, you want to set up a “page” for your business, versus a personal account. The most important reason is that using a personal account for business violates Facebook’s rules.

Beyond that, a Facebook page offers much more functionality for sharing info with your audience. It’s also easy to allow multiple people at your company to manage the page and make posts for the business. (And make sure you do this in case the person managing your social media suddenly leaves the company.)

That said, it’s not unusual to still see businesses using personal accounts, as business pages weren’t an option way back when, but now it simply looks unprofessional.

If you have created a personal account for your business and don’t want to lose everything you’ve put into it, this link tells you how to convert it to a page.

As for Pinterest (or Twitter or Google+ or any other social site for that matter), creating separate accounts for business and personal just make sense. It’s never a good idea to have your business account tied to one person’s account in case they go to work somewhere else.

The broader question is how much you tie your personal account to the business side of things. That’s a question everybody has to decide for him or herself. It’s really a matter of how much you want to share with the people you do business with – do you want to become “friends” with your customers and have the see everything you post? Do you want to keep part of your online life separate from your business? These are the types of questions you have to think about before making that final decision.

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