Weekly 5: NMMA reports outboard sales growth
The BI Weekly 5 is a collection of news, tips and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. NMMA reports outboard sales growth
Outboard engine shipments were up 5.1 percent for the last 12 months through March for the National Marine Manufacturers Association’s control group of engine builders. That continues a streak where only tow of the last 23 months have seen a year-over-year decline in sales.
2. RBFF announces Disney family fishing program
The Recreational Boating & Fishing Foundation is working with the Walt Disney World Resort to create a family catch-and-release fishing and boating experiences for guests.
Three locations at the resort offer Take Me Fishing branded guided fishing and boating experiences. In addition, visitors to Disney’s Fort Wilderness Resort & Campground have the opportunity to participate in dockside fishing, while visitors at Disney’s Port Orleans Resort-Riverside can try their hand at cane pole fishing. Guests can also enjoy the “Take Me Fishing Challenge” recently introduced at Disney’s Fort Wilderness Resort & Campground.
3. Two arrested after staging boat theft
Two Florida men were arrested earlier this month for insurance fraud after allegedly planning to stage a boat theft to collect insurance money.
Jorge Bellomo and Eugenio Ulowicz were arrested after an undercover operation by the Department of Financial Services’ Division of Insurance Fraud, Florida Fish & Wildlife State Law Enforcement and the Sunny Isles Beach Police Department. Both face a maximum sentence of 10 years in prison.
4. Retail sales increased in March
U.S retail sales were up 3.8 percent in March from 2013 and 1.1 percent from February on a seasonally adjusted basis, the Census Bureau reports.
February sales were revised up from a 0.3 percent to a 0.7 percent monthly increase.
5. 7 tips to supercharge your social media marketing
Like most businesses, you probably realize you should be using social media as a major part of your marketing plan, And like most businesses, you probably don’t know how to do it. Small Business Trends offers seven tips to improve.