Video: Mercury rolls out new outboards, new approach to sterndrives

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By Jonathan Sweet
June 24, 2014
Filed under Features, Top Stories, Video

Delivering on the long-rumored news that it would be moving away from auto engines and building its own blocks, Mercury debuted its new engines for 2015 last week.

The new Mercury MerCruiser 4.5L, V6, 250 hp sterndrive is being manufactured at Mercury’s world headquarters in Fond du Lac, Wisconsin, where the company showed off the engines to a large contingent of marine press.

“This is a purpose-built marine engine,” said Kevin Grodzki, president of global sales and marketing. “We’re no longer force-fitting a highway engine.”

The shift means Mercury will be “able to control the timing and pace of development,” Grodzki said.

The engine replaces the existing V8 with greater performance and is 132 lbs. lighter, said David Foulkes, vice president of product development.

“Before, we couldn’t control the technology in the sterndrive,” Foulkes said. “Now we can make all the design decisions in the engines ourselves.”

As fuel efficiency standards for automobiles become more stringent, it has made it difficult to fit an auto engine to the needs of boaters. The way auto engines are designed “bear virtually no relation to the way a marine engine is operated,” Foulkes added. (You can hear more from Foulkes in the video above).

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Mercury also introduced its new family of four-stroke outboards, in 75-, 90- and 115-hp models.

The engines are the lightest, most powerful and most fuel efficient in their categories, said Marty Bass, vice president of global category management.

“There’s been no compromise in these outboard products,” Bass said. “These are the best products in each of the categories that matter to boaters.”

Read more

Mercury Marine unveils new lineup of FourStroke outboards

Mercury says new sterndrives are powerful, proven and purpose-built

See more photos from the event on our Facebook page

 

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