Weekly 5: Outboard sales post gains in U.S., Canada
The BI Weekly 5 is a collection of tips, news and data affecting the boating industry this week. Be sure to look for the BI Weekly 5 every Tuesday on BoatingIndustry.com.
1. Outboard sales post gains in U.S., Canada
Wholesale shipments of outboards are showing solid increases through July, the National Marine Manufacturers Associated reported.
Through July, U.S. shipments were up 7.2 percent year-over-year for NMMA’s control group of manufacturers representing 95 percent of the market. Total retail sales based on warranty card registrations were up 4.7 percent.
In Canada, wholesale shipments were up 11.2 percent through July from 2013. Warranty card registrations in Canada were down slightly in July, down 0.5 percent.
2. Analysts recommend ‘buy’ on Brunswick stock
Raymond James and Citigroup both recommended a buy of Brunswick Corp.’s stock last week.
Raymond James moved from a “market perform” to “strong buy,” while Citigroup reiterated its “buy” rating.
3. Boating industry continues Chicago E15 fight
Chicago’s proposed ordinance to require E15 at gas stations there has been put on hold, but the battle is likely to continue.
Supporters say they plan to continue pursuing the issue as they work to make Chicago more environmentally friendly. Representatives of the marine industry, as well as others, are opposing the ordinance because of E15’s well-documented propensity to damage marine engines and other small engines.
4. Schumer boating safety bill reintroduced in Congress
Shortly before Congress left for its August recess, Sen. Charles Schumer, D-N.Y., introduced a new version of the boating safety bill he first proposed in 2013.
The Boating Capacity Standards Act of 2013, S. 2774, would require the Coast Guard to establish standards for determining passenger capacity for recreational boats and require manufacturers to post those capacities. The bill was referred to the Committee on Commerce, Science, and Transportation.
5. 12 Twitter marketing tips from the pros
Are you making the most of your Twitter efforts? Here are 12 tips from social media experts to raise your game.