Social Media Video Tip: Creating & promoting good Facebook content
If you’re a small to mid-sized business on Facebook, you obviously know that it’s important to connect with your customers in this social space. But are you actually connecting with your customers? Does your page have a similar number of likes as your email list does? Are people liking, commenting on and sharing your content? Or are you posting, unsure of who sees what’s happening on your Facebook page?
In our years managing social media pages we’ve seen a wide range of Facebook success – and not-so success. Your Facebook strategy will take a bit of trial and error – a post that was wildly successful on your competitor’s Facebook page might totally flop on yours. And the only way to know that is to try it. But here are a few tips to steer you in the right direction when it comes to a successful Facebook strategy.
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