Webinars
Note: Some files require the WebEx video player. If you have trouble viewing a recording, click here to download the player.
Boating Industry teamed up with Mercury Marine to look at the facts and misconceptions surrounding ethanol and fuel care. Topics addressed included consumer confusion, a technical review of the issues and things dealers can do. The event’s presenters were Frank Kelley, Fuels & Lubricants Technical Specialist; Ed Alyanak, Manager of Engine Test Planning and Development; Mark R. Riechers, Director, Technical Advisor – Regulatory Development; Heidi Stark, Product Manager – P&A Products; and Brian Kluge, Director – P&A Products.
The webinar provides insight into several aspects of the Top 100 Dealers Program, and includes a question and answer session with Boating Industry‘s editors.
The Top 100 Webinar covers:
— The 2011 program
— Top 100 dealer survey results
— New benefits for 2011
— Benefits you might not have known about
— Tips on how to write a better application
— Myths about the Top 100 ranking process
David Parker, a leading marine industry consultant, shared tools dealers can use to properly assess how well they’re handling their inventory.
Representatives from GE Capital were on hand to discuss controlling inventory costs and answer dealer questions. Finally,
Kevin Roggenbuck, president of Lake Union Sea Ray, shared the system his dealership has developed to help them manage inventory.
Social Media/Reputation Management Webinar
Michael Sos, product manager at AutoRevenue, taught dealers what they can do to avoid damage to their brands online. AutoRevenue provides tools and strategies for auto dealerships to manage their online reputations and shared their expertise with the marine industry exclusively in this Webinar.
Liz Walz, editor-in-chief of Boating Industry, and Mike Davin, Boating Industry‘s online editor, shared an exclusive survey on social networking in the marine industry. Walz will also discussed her article “The New Word of Mouth,” which won this year’s Boating Writers International Grand Prize, and gave an overview of what dealers need to know about social networking.
Lauren Woodard-Splatt, general manager of Woodard Marine, provided a dealer case study, discussing her dealership’s successes with social networking and answering questions about how they handle sites like Facebook.
How to Drive Traffic on a Minimal Budget Webinar
David Main, Head of Search for Dominion Marine Media, discussed how providing robust, unique, value-added content on your website or in a blog and embedding relevant links to your sales pages can help drive more traffic, leads and sales.
Kyle Kelly, operational manager at Kelly’s Port in Osage Beach, Mo., discussed his company’s newly launched video strategy – which has made the dealership more visible online and generated a steady steam of quality leads.
Kevin Zoodsma, head of online marketing at Action Water Sports, talked about how his company’s online strategy has evolved from a single custom HTML proshop page to an array of tools for social networking and online marketing.
