Reaching new markets for boating
It’s no exaggeration to say we are in the midst of major demographic shifts in the United States. What the average American looks like, where they live and how they behave are all changing at a rapid pace.
With these changes in generations, race and ethnicity, it also means a much different target audience for boating.
Boating Industry editor in chief Jonathan Sweet moderated a panel discussion with three leading dealers in the boating industry on how they are successfully marketing and selling to these audiences: Raul Bermudez, MarineMax; Lou Sandoval, Karma Yacht Sales; and Rob Youker, The Sportsman.
2014 State of the Boating Industry webinar
The annual State of the Industry presentation, brought to you by the Top 100 Leadership Alliance, is where we take a look inside the numbers shaping the industry. Our expert panel is made up of the contributors to the 2014 Market Data Book and they share their insights into the key data affecting the boating industry.
Boating Industry editor in chief Jonathan Sweet moderated this panel discussion, featuring several industry experts:
- Vicky Yu, National Marine Manufacturers Association
- Peter Houseworth, Info-Link
- Noel Lais, Spader Business Management
- John Burnham, Dominion
Creating a Social Media Strategy
In this Boating Industry webinar, learn the importance of having a social media strategy and how to create one, plus examples of successful social media campaigns.
Boating Industry editor in chief Jonathan Sweet moderated this panel discussion, featuring three social media experts:
- Sarah McIntosh of Dominion Marine Media
- Abbey Heimensen of MarineMax, one of the Boating Industry Top 100 Hall of Fame companies
- Ryan Hebert and Donna Chance of Texas Marine, a longtime Top 100 company
This webinar is brought to you by Boating Industry & the Top 100 Leadership Alliance.
We ran out of time to answer all of your questions. Click here to read responses from our panelists.
Boating Industry State of the Industry Webinar
Take a deep dive into the statistics and trends shaping the marine industry in the annual Boating Industry State of the Industry webinar. Join Boating Industry and a panel of experts to hear where we’ve been and where the industry is headed in 2014.
In this companion to our popular Market Data Book, you’ll be able to hear from the experts at the National Marine Manufacturer’s Association, Info-Link and Dominion as they share exclusive data and insight.
Success Secrets of the Top 100: Service Department Efficiency & Profitability
Your service department is more important than ever. It’s the key to creating customers for life and growing your business.
The Boating Industry Top 100 Dealers are the elite of the boating industry, with service, business success and marketing that separates them from the pack.
Now you can get a chance to hear from these dealers about what has made their service departments so successful in our new series of webinars featuring the Top 100 dealers.
Note: Some files require the WebEx video player. If you have trouble viewing a recording, click here to download the player.
Success Secrets of the Top 100: Marketing
The Boating Industry Top 100 Dealers represent the elite of the boating industry, with a record of successful business operations and standout marketing.
Now you can get a chance to hear from these dealers about what has made them so successful in the first of our new series of Top 100 webinars. Our panelists for this webinar include Fred Pace of Legendary Marine, the 2012 Top 100 Dealer of the Year and Lex Raas of MarineMax, a member of the Top 100 Hall of Fame.
Due to technical difficulties, the first few minutes of the webinar were not recorded.
More than 60 percent of mobile Web users say they won’t return to a website if they can’t read it on their mobile device. How much business are you missing?
In this Boating Industry webinar, brought to you by Boat Trader, we’ll tell you how to make sure your website is ready for today’s mobile user and search engines.
Your company’s reputation is more important than ever. If you’re not branding yourself, you can be assured that others are doing it for you. Social media expert Sonya Schweitzer will provide companies with a step-by-step guide to researching, creating and protecting your brand.
Note: May require additional software to view the recording.
The social media landscape continues to change and successful dealers need to know how to take advantage of those changes in their marketing efforts. Brought to you by Boat Trader and moderated by Boating Industry Editor-in-Chief Jonathan Sweet, this webinar includes social media expert Sonya Schweitzer from Boat Trader, plus advice from leading boat dealers.
Leading industry experts Josh Chiles, Neal Harrell and Valerie Ziebron will be offering their insights in this FREE webinar that will give you a taste of the Marine Dealer Conference & Expo. Topics covered include social media, hiring and service.
In conjunction with the release of our annual data book, Boating Industry is hosting a “State of the Industry” webinar to help explain what the numbers in the book mean for the industry. Expert speakers from Info-Link, Spader Business Management, Dominion Marine Media and ADP Lightspeed will be on hand to discuss what happened in 2011 and the early part of 2012, as well as answer any questions from webinar attendees.
Boating Industry teamed up with Mercury Marine to look at the facts and misconceptions surrounding ethanol and fuel care. Topics addressed included consumer confusion, a technical review of the issues and things dealers can do. The event’s presenters were Frank Kelley, Fuels & Lubricants Technical Specialist; Ed Alyanak, Manager of Engine Test Planning and Development; Mark R. Riechers, Director, Technical Advisor – Regulatory Development; Heidi Stark, Product Manager – P&A Products; and Brian Kluge, Director – P&A Products.
The webinar provides insight into several aspects of the Top 100 Dealers Program, and includes a question and answer session with Boating Industry‘s editors.
The Top 100 Webinar covers:
— The 2011 program
— Top 100 dealer survey results
— New benefits for 2011
— Benefits you might not have known about
— Tips on how to write a better application
— Myths about the Top 100 ranking process
David Parker, a leading marine industry consultant, shared tools dealers can use to properly assess how well they’re handling their inventory.
Representatives from GE Capital were on hand to discuss controlling inventory costs and answer dealer questions.
Kevin Roggenbuck, president of Lake Union Sea Ray, shared the system his dealership has developed to help them manage inventory.
Michael Sos, product manager at AutoRevenue, taught dealers what they can do to avoid damage to their brands online. AutoRevenue provides tools and strategies for auto dealerships to manage their online reputations and shared their expertise with the marine industry exclusively in this Webinar.
Liz Walz, editor-in-chief of Boating Industry, and Mike Davin, Boating Industry‘s online editor, shared an exclusive survey on social networking in the marine industry. Walz will also discussed her article “The New Word of Mouth,” which won this year’s Boating Writers International Grand Prize, and gave an overview of what dealers need to know about social networking.
Lauren Woodard-Splatt, general manager of Woodard Marine, provided a dealer case study, discussing her dealership’s successes with social networking and answering questions about how they handle sites like Facebook.
David Main, Head of Search for Dominion Marine Media, discussed how providing robust, unique, value-added content on your website or in a blog and embedding relevant links to your sales pages can help drive more traffic, leads and sales.
Kyle Kelly, operational manager at Kelly’s Port in Osage Beach, Mo., discussed his company’s newly launched video strategy – which has made the dealership more visible online and generated a steady steam of quality leads.
Kevin Zoodsma, head of online marketing at Action Water Sports, talked about how his company’s online strategy has evolved from a single custom HTML proshop page to an array of tools for social networking and online marketing.